The ease of shopping online has created enormous opportunities for businesses large and small. Brick-and-mortar retailers can expand sales by offering 24/7 access to products. Online-only stores can build a presence while saving on retail store costs.
Online sales
Ways to help your online store shine
Get organized: Organize products into logical categories. Use high quality photos, accurate descriptions, and updated prices/promotions.
Keep it simple: Avoid overloading your customers with buttons to click or pages to open. Ideally, a customer should be able to complete a purchase in 4-6 clicks.
Be consistent: Keep your branding (logo, colors, tone of voice) consistent. Your online store might be the only place your customers interact with your business.
Supply and distribution are key: Make sure you have a smooth supply and distribution process in place before you go live.
Test delivery: If you’re offering next-day delivery, test it before you launch, especially if working with a third-party distributor.
Embrace automation: Set up an automated email process for order confirmations, invoices and receipts, shipping notifications and feedback requests.
Stay vigilant: Check your security settings and reports regularly to stay ahead of new threats.
Schedule checkups: Set a schedule (weekly or monthly) for checking that products are up to date, prices are correct, and links are still active. Also, don’t forget to check that your security and payments subscriptions and certificates are up to date.
Analyze then tweak: Take time to pore over your site analytics and reporting. You might find that a particular page has a high bounce rate, only to discover that a button is inactive. With any website, constant tweaks and improvements are the key to success.
Spread the word: Offering customers sneak previews or advance discounts for upcoming sales are a couple of simple ways to get the word out about your online presence.
In-person payments
Offering the option to pay with a card gives consumers the convenience they expect.
Benefits of using Visa signage
Boosted reputation
Global customers are 3 to 5 times more likely to think a merchant is reputable.
Increased foot traffic
Customers are 2 to 3 times more likely to enter an unfamiliar store.
Repeat Customers
Customers are 2 to 5 times more likely to return for a repeat purchase.
Order free point of sale Visa signage
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